L'EARN ICT Academy - The Professional Online Marketing Masterclass for 2025

Overview

Course Description

Course Overview

This 12-week intensive course is designed to transform students into proficient online marketers. The course covers the principles of online marketing, SEO, content marketing, social media marketing, email marketing, and analytics.

Week-by-Week Breakdown

Week 1 - Introduction to Online Marketing: Understanding the digital marketing landscape, introduction to marketing strategies and customer journey.
Week 2 - Website Optimization: Techniques for website optimization, understanding user experience (UX), and conversion rate optimization (CRO).
Week 3 - Search Engine Optimization (SEO): Understanding how search engines work, keyword research, on-page and off-page SEO.
Week 4 - Content Marketing: Developing a content strategy, content creation, and promotion.
Week 5 - Social Media Marketing: Understanding different social media platforms, developing a social media strategy, and community management.
Week 6 - Email Marketing: Building an email list, designing effective email campaigns, and understanding email marketing laws.
Week 7 - Paid Advertising: Introduction to Pay-Per-Click (PPC) advertising, display advertising, and social media ads.
Week 8 - Affiliate Marketing & Influencer Marketing: Understanding affiliate marketing, influencer marketing, and developing a strategy.
Week 9 - Video Marketing: Understanding the power of video, YouTube marketing, and live streaming.
Week 10 - Mobile Marketing: Understanding the mobile marketing landscape, app store optimization (ASO), and SMS marketing.
Week 11 - Analytics & Reporting: Introduction to Google Analytics, understanding key metrics, and creating reports.
Week 12 - Digital Marketing Strategy & Planning: Developing a comprehensive digital marketing strategy, budgeting, and measuring ROI.

Learning Outcomes

By the end of this course, students will be able to:

Understand the principles of online marketing.
Optimize websites for better user experience and conversions.
Implement effective SEO, content marketing, and social media marketing strategies.
Design and execute successful email marketing and paid advertising campaigns.
Leverage affiliate marketing, influencer marketing, video marketing, and mobile marketing.
Use Google Analytics to measure and analyze the performance of their marketing campaigns.
Develop a comprehensive digital marketing strategy and measure its ROI.

This course is designed to be hands-on, with numerous practical exercises and projects to ensure students gain practical experience. It is suitable for beginners with a basic understanding of marketing concepts, as well as experienced marketers looking to expand their skill set.